About Human Signals
Alok Jha
HumanSignals.in
Alok Jha is an entrepreneur, business strategist and mentor with more than three decades of CXO-level experience. He holds an MBA and an MA in Psychology and works at the intersection of business, human behaviour, technology and education. Human Signals is his personal publication and research platform.
30+
Years of experience
50
Essays published
5
Sections
5
Deep-dive reports
I have spent much of my working life around businesses, founders, teams, customers and decisions. Psychology gave me another language for many things I had already seen in fragments: people staying with bad ideas because leaving felt like admitting failure; customers asking for more options and then becoming unable to choose; successful professionals discovering that a title had quietly become part of the self.
— Alok Jha
About Human Signals
Human Signals is an independent publication by Alok Jha exploring psychology, behaviour and the choices people make — in life, money, business and an increasingly AI-shaped world.
It runs on evidence — behavioural science, psychology, decision research — and it’s written for people with no intention of reading a journal. Fifty essays sit across the five sections; five reports go deeper, one question each. A new essay arrives every week. All of it is free to read.
What it won’t do is tell you what to decide. There’s no rulebook here, no life hacks, no five steps to anything. It’s educational, not advisory: it won’t diagnose you and it won’t tell you where to put your money.
Join Human Signals
One thoughtful exploration of human behaviour each week.
No spam. Just ideas that matter.
A more thoughtful
you, a more human world.