Essays
50 Essays on Mind, Choice, Money, Business and AI + Human
Written for curious non-specialists: people who want evidence without academic fog, practical implications without simplistic “life hacks,” and questions that remain useful after the page is closed.
Business
Consumer, founder and workplace psychology.
- 31Why ₹999 Feels Different From ₹1,000A one-rupee difference can create a larger psychological gap than arithmetic suggests.2 min read
- 32Why Customers Trust Reviews Written by Complete StrangersIn uncertain purchases, strangers can feel more independent than the seller.2 min read
- 33Why Free Can Sometimes Make a Product Harder to SellZero price removes financial risk—and can also remove a useful signal of value.2 min read
- 34Why Customers Say They Want Choice but Often Buy Less When Given MoreCustomers ask for flexibility. They also ask not to work too hard to understand it.1 min read
- 35Why Customers Abandon Purchases They Had Already Decided to MakeA sale is not complete when desire appears. Friction still gets a vote.1 min read
- 36Why Premium Pricing Can Sometimes Increase DemandPrice can create value perceptions before the product has had a chance to prove itself.2 min read
- 37Why Founders Become Emotionally Attached to Bad IdeasThe product can become part of the founder's identity long before the market agrees.2 min read
- 38Why Employees Stop Speaking Even When Leaders Ask for FeedbackAn open door means little if people remember what happened to the last person who walked through it.2 min read
- 39Why Customers Remember How You Made Them Feel More Than What You SaidMemory keeps highlights and endings better than it keeps process maps.2 min read
- 40Why People Resist Change Even When the New System Is BetterBetter on paper can still feel worse when it removes competence and certainty.2 min read
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